VP, Marketing (Home building supply)
OverviewPosition located in Philadelphia, PA.
Candidates must be local to Philadelphia, PA.
Our client is a global home products distributor who carries a wide variety of products for home improvement.
The client buys products directly from manufacturers in large quantities; they eliminate the middleman and reseller.
The products arrive directly from manufacturer, into their warehouse and directly to consumer.
The Senior Director Lead Generation (Home building supply) charter will include managing, developing and implementing the company's cohesive marketing and brand strategy for their locations and six websites.
They will partner with the Chief Information Officer, VP of Field Operations and greater leadership team in developing and implementing strategic business plans that align with the needs of the business.
The Senior Director Lead Generation (Home building supply) will be responsible for the development and management of the company's marketing department in an effort to ensure the company's long-term success.
DAY-TO-DAY' Develop and implement a cohesive marketing strategy to increase brand awareness andensure that the company's value proposition is clear, concise and consistent Set current and long-term goals for department Monitor and manage all marketing activities, campaigns, resources and agencies Optimize and improve upon marketing initiatives to ensure continuedinnovation and success Adapt to the ever-changing marketing environment Monitor and track the competitive landscape, conduct frequent market analysis andidentify areas of opportunity for capturing market share Generate pro contractor and end consumer retail sales leads Track department KPIs providing insightful reporting to the leadership team and Boardof Directors Collaborate with the greater leadership teamABOUT Proven work as a Digital Lead Generation Marketing, VP of Marketing, Marketing Director or other senior Marketing roles within the home improvement industry Experience in designing, implementing and leading successful marketing campaigns Expert knowledge of SEO, web analytics, Google Adwords, Google Shopping and PMAX Experience with CRM software and digital marketing tools and techniques Ability to manage third party agencies Strong leadership, communication, project management and analytical skills Must possess personal and business integrity, honesty, a high degree of confidentiality andpersonal integrity.
Energetic style demonstrated by a positive attitude with a strong work ethic Recommended Skills Advertising Campaigns Analytical Business Strategies Communication Confidentiality Customer Relationship Management Estimated Salary: $20 to $28 per hour based on qualifications.
Candidates must be local to Philadelphia, PA.
Our client is a global home products distributor who carries a wide variety of products for home improvement.
The client buys products directly from manufacturers in large quantities; they eliminate the middleman and reseller.
The products arrive directly from manufacturer, into their warehouse and directly to consumer.
The Senior Director Lead Generation (Home building supply) charter will include managing, developing and implementing the company's cohesive marketing and brand strategy for their locations and six websites.
They will partner with the Chief Information Officer, VP of Field Operations and greater leadership team in developing and implementing strategic business plans that align with the needs of the business.
The Senior Director Lead Generation (Home building supply) will be responsible for the development and management of the company's marketing department in an effort to ensure the company's long-term success.
DAY-TO-DAY' Develop and implement a cohesive marketing strategy to increase brand awareness andensure that the company's value proposition is clear, concise and consistent Set current and long-term goals for department Monitor and manage all marketing activities, campaigns, resources and agencies Optimize and improve upon marketing initiatives to ensure continuedinnovation and success Adapt to the ever-changing marketing environment Monitor and track the competitive landscape, conduct frequent market analysis andidentify areas of opportunity for capturing market share Generate pro contractor and end consumer retail sales leads Track department KPIs providing insightful reporting to the leadership team and Boardof Directors Collaborate with the greater leadership teamABOUT Proven work as a Digital Lead Generation Marketing, VP of Marketing, Marketing Director or other senior Marketing roles within the home improvement industry Experience in designing, implementing and leading successful marketing campaigns Expert knowledge of SEO, web analytics, Google Adwords, Google Shopping and PMAX Experience with CRM software and digital marketing tools and techniques Ability to manage third party agencies Strong leadership, communication, project management and analytical skills Must possess personal and business integrity, honesty, a high degree of confidentiality andpersonal integrity.
Energetic style demonstrated by a positive attitude with a strong work ethic Recommended Skills Advertising Campaigns Analytical Business Strategies Communication Confidentiality Customer Relationship Management Estimated Salary: $20 to $28 per hour based on qualifications.
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