Director Medicare Marketing (Hybrid)
3.
8 7 hours ago Full Job Description Bring your drive for excellence, teamwork, and customer commitment to Independence.
Join us as we renew and reimagine the future of health care.
Together we will achieve our mission to enhance the health and well-being of the people and communities we serve.
At Independence, everyone can feel valued, supported, and comfortable to be themselves.
Our commitment to equity means that all associates have a fair opportunity to achieve their full potential.
We put these principles into action every day by acting with integrity and respect.
We stand together to speak out against injustice and to break down barriers to support a more inclusive and equitable workplace.
Celebrating and embracing the diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
We are a group of dynamic Medicare professionals looking for the right strategic marketing leader for our Medicare lines of business.
The Director Medicare Marketing will have primary responsibility for evolving our multi-year business strategy into a go-to-market plan that appropriately supports all stakeholders - members, prospects, community activations, and provider alignment.
This role requires a significant amount of collaboration both within Medicare (Product, Sales, Stars) as well as with key matrix partners (Corporate Marketing/Communications, Corporate Research, Provider) and vendor partners.
The ideal candidate will have a strong handle on storytelling, and using content curation to drive action, digital engagement, experiential marketing, and data-driven decision making.
This includes the design, content, and production of Medicare materials of all media types; management of advertising and communication vendors; development and management of marketing budget.
Responsibilities:
Develop the annual marketing strategy for Acquisition, Member Communication and Community Development teams including aligning key performance indicators and metrics by channel to the line of business sales/retention/engagement goals.
Manage Member Communications Unit focused on developing clear, accurate and timely member materials.
Review, edit and approve communications directed to Medicare members.
Drive Medicare digital engagement strategy.
The team has been able to achieve a 50% opt-in rate for our Medicare Advantage membership.
Building out the framework to continue to grow and maintain engagement for members and general consumers is key.
This includes the development and maintenance of Medicare websites as well as cross-functional engagement on corporate tools (portals, applications).
Lead staff in the development of Acquisition and Sales Enablement marketing to support direct-to-consumer as well as sales channel partner support.
Direct the staff responsible for developing and maintaining databases and systems used in the marketing technology stack.
Manage divisional budget with accountability for actual budgetary results.
Develop annual budget and explain monthly or annual variances to the satisfaction of Senior Management.
Lead the Community Development team strategy to drive consumer engagement within PA-5 creating deep relationships with key stakeholders and creating experiential platforms for both members and non-members to engage with the brand.
Qualifications:
Bachelor's degree in business, health care administration or related field/equivalent experience; master's degree preferred.
Minimum of ten years progressive experience in a health and managed care organization to similar level of accountability.
Medicare experience strongly preferred, particularly knowledge of CMS requirements and regulations.
Excellent writing, editing, organizational and leadership skills required.
Demonstrated experience in working effectively with operational details involving health care product administration.
Demonstrated experience in delivering complex projects on time and within budget.
Strong communication skills and the ability to collaborate effectively and build consensus.
As well as strong analytical skills.
Independence Blue Cross is committed to the health, safety, and well-being of our associates.
In support of that focus, Independence expects all new hires to be up to date with COVID-19 vaccination and booster .
Independence's policy provides reasonable accommodations for medical or religious reasons as required by law.
The process for requesting a reasonable accommodation is communicated to candidates when they are offered employment.
Independence has implemented a Hybrid of Choice model which provides our associates with the flexibility to choose whether to work remotely, work in the office every day, or work in the office on certain days at their discretion.
However, management may require our associates to work from Independence's physical office locations on certain occasions.
This role is designated as a role that fits into the Hybrid of Choice model.
While associates may work remotely, the work must be performed in the Tri-State Area of Delaware, New Jersey or Pennsylvania.
To be considered up to date with COVID-19 vaccination and booster, individuals must have received an initial series of the vaccine (whether a 1-dose or 2-dose series) and timely receive a booster once eligible.
Individuals not yet eligible to receive a booster shot will be required to timely obtain a booster once eligible.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
8 7 hours ago Full Job Description Bring your drive for excellence, teamwork, and customer commitment to Independence.
Join us as we renew and reimagine the future of health care.
Together we will achieve our mission to enhance the health and well-being of the people and communities we serve.
At Independence, everyone can feel valued, supported, and comfortable to be themselves.
Our commitment to equity means that all associates have a fair opportunity to achieve their full potential.
We put these principles into action every day by acting with integrity and respect.
We stand together to speak out against injustice and to break down barriers to support a more inclusive and equitable workplace.
Celebrating and embracing the diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
We are a group of dynamic Medicare professionals looking for the right strategic marketing leader for our Medicare lines of business.
The Director Medicare Marketing will have primary responsibility for evolving our multi-year business strategy into a go-to-market plan that appropriately supports all stakeholders - members, prospects, community activations, and provider alignment.
This role requires a significant amount of collaboration both within Medicare (Product, Sales, Stars) as well as with key matrix partners (Corporate Marketing/Communications, Corporate Research, Provider) and vendor partners.
The ideal candidate will have a strong handle on storytelling, and using content curation to drive action, digital engagement, experiential marketing, and data-driven decision making.
This includes the design, content, and production of Medicare materials of all media types; management of advertising and communication vendors; development and management of marketing budget.
Responsibilities:
Develop the annual marketing strategy for Acquisition, Member Communication and Community Development teams including aligning key performance indicators and metrics by channel to the line of business sales/retention/engagement goals.
Manage Member Communications Unit focused on developing clear, accurate and timely member materials.
Review, edit and approve communications directed to Medicare members.
Drive Medicare digital engagement strategy.
The team has been able to achieve a 50% opt-in rate for our Medicare Advantage membership.
Building out the framework to continue to grow and maintain engagement for members and general consumers is key.
This includes the development and maintenance of Medicare websites as well as cross-functional engagement on corporate tools (portals, applications).
Lead staff in the development of Acquisition and Sales Enablement marketing to support direct-to-consumer as well as sales channel partner support.
Direct the staff responsible for developing and maintaining databases and systems used in the marketing technology stack.
Manage divisional budget with accountability for actual budgetary results.
Develop annual budget and explain monthly or annual variances to the satisfaction of Senior Management.
Lead the Community Development team strategy to drive consumer engagement within PA-5 creating deep relationships with key stakeholders and creating experiential platforms for both members and non-members to engage with the brand.
Qualifications:
Bachelor's degree in business, health care administration or related field/equivalent experience; master's degree preferred.
Minimum of ten years progressive experience in a health and managed care organization to similar level of accountability.
Medicare experience strongly preferred, particularly knowledge of CMS requirements and regulations.
Excellent writing, editing, organizational and leadership skills required.
Demonstrated experience in working effectively with operational details involving health care product administration.
Demonstrated experience in delivering complex projects on time and within budget.
Strong communication skills and the ability to collaborate effectively and build consensus.
As well as strong analytical skills.
Independence Blue Cross is committed to the health, safety, and well-being of our associates.
In support of that focus, Independence expects all new hires to be up to date with COVID-19 vaccination and booster .
Independence's policy provides reasonable accommodations for medical or religious reasons as required by law.
The process for requesting a reasonable accommodation is communicated to candidates when they are offered employment.
Independence has implemented a Hybrid of Choice model which provides our associates with the flexibility to choose whether to work remotely, work in the office every day, or work in the office on certain days at their discretion.
However, management may require our associates to work from Independence's physical office locations on certain occasions.
This role is designated as a role that fits into the Hybrid of Choice model.
While associates may work remotely, the work must be performed in the Tri-State Area of Delaware, New Jersey or Pennsylvania.
To be considered up to date with COVID-19 vaccination and booster, individuals must have received an initial series of the vaccine (whether a 1-dose or 2-dose series) and timely receive a booster once eligible.
Individuals not yet eligible to receive a booster shot will be required to timely obtain a booster once eligible.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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