Director Brand and Editorial Services
Company Name:
AmeriHealth Caritas
Position Type:
Full-time
The primary purpose of the job is to
:
Leading the brand and editorial services function, the director has primary responsibility for elevating the company's overall brand equity by working with internal and external partners to effectively and consistently position the brand with associates and a variety of external constituencies. This position will partner with executive leadership, lines of business, and corporate partners to ensure alignment between brand messaging, creative concepts and content.
The director is responsible for oversight of the company's brand/editorial standards and ensuring a consistent voice of the company and its leadership. The director works cohesively with business and corporate partners and is responsible for the strategy and day-to-day development of editorial content for clients, including leadership of a team of writers, copy editors and advertising/brand support positions.
Works with business and corporate partners to develop the brand strategy.
Works with management to understand the strategic direction and vision and to ensure all content development activities support the organization's strategy and objectives.
Educates the enterprise about the established brand/editorial standards to drive consistent application of standards.
Enforces and ensures adherence to company and/or regulatory brand/editorial standards while maintaining and driving a consistent voice and tone across the enterprise.
Advises leadership and partners on strategies for effective written communications.
Hands-on leadership of content development and copy editing for business and corporate functions including health plan/line of business, corporate partners and executive materials.
Works with business and corporate partners, including the Executive Office, to understand styles and preferences.
Leads, develops, and mentors a team that will develop materials for a variety of internal and external audiences, to include associates, external partners, members, providers, etc.
Education and
Experience:
Five to ten years of staff management experience
Ten or more years of experience in a fast paced, deadline-driven environment
Establishes excellent working relationships across the organization, at all levels.
Demonstrated ability and comfort to influence individuals and teams that fall outside of span of control
Ability to use diplomacy and tact to manage conflict and to arbitrate solutions successfully.
Ability to develop well-written, clear and compelling copy quickly; ability to work under tight deadlines.
Demonstrated aptitude for understanding complex issues and ability to translate and simplify them for key audiences.
Excellent oral communications skills.
Ability to be flexible with priorities and handle multiple, deadline-oriented projects simultaneously.
Company Description:
AmeriHealth Caritas is the nation's leader in health care solutions for the underserved and chronically ill, impacting the lives of nearly 5-million individuals nationwide. With more than 30 years of experience managing care for individuals and families in publicly-funded programs, we've become known for developing innovative solutions that help maximize health outcomes while reducing costs. Our mission is to help people get care, stay well and build healthy communities. Our goal is to provide responsible managed care solutions, including Medicaid, Medicare, and CHIP--plus pharmacy benefit management, behavioral health and administrative services.
With the backing of two of the largest and most well-respected Blues insurers, Independence Blue Cross and Blue Cross Blue Shield of Michigan, we have the resources and experience necessary to tackle even the biggest health care challenges. Our strength lies in our collaborative approach: we work closely with our partners and health care systems to build accessible, flexible health care solutions that offer lasting results for members across the nation. Through outreach and grassroots advocacy, we develop a firm understanding of the unique health care needs of each community we serve, allowing us to customize our programs to best improve the health of those who call the community home. Estimated Salary: $20 to $28 per hour based on qualifications.
AmeriHealth Caritas
Position Type:
Full-time
The primary purpose of the job is to
:
Leading the brand and editorial services function, the director has primary responsibility for elevating the company's overall brand equity by working with internal and external partners to effectively and consistently position the brand with associates and a variety of external constituencies. This position will partner with executive leadership, lines of business, and corporate partners to ensure alignment between brand messaging, creative concepts and content.
The director is responsible for oversight of the company's brand/editorial standards and ensuring a consistent voice of the company and its leadership. The director works cohesively with business and corporate partners and is responsible for the strategy and day-to-day development of editorial content for clients, including leadership of a team of writers, copy editors and advertising/brand support positions.
Works with business and corporate partners to develop the brand strategy.
Works with management to understand the strategic direction and vision and to ensure all content development activities support the organization's strategy and objectives.
Educates the enterprise about the established brand/editorial standards to drive consistent application of standards.
Enforces and ensures adherence to company and/or regulatory brand/editorial standards while maintaining and driving a consistent voice and tone across the enterprise.
Advises leadership and partners on strategies for effective written communications.
Hands-on leadership of content development and copy editing for business and corporate functions including health plan/line of business, corporate partners and executive materials.
Works with business and corporate partners, including the Executive Office, to understand styles and preferences.
Leads, develops, and mentors a team that will develop materials for a variety of internal and external audiences, to include associates, external partners, members, providers, etc.
Education and
Experience:
Five to ten years of staff management experience
Ten or more years of experience in a fast paced, deadline-driven environment
Establishes excellent working relationships across the organization, at all levels.
Demonstrated ability and comfort to influence individuals and teams that fall outside of span of control
Ability to use diplomacy and tact to manage conflict and to arbitrate solutions successfully.
Ability to develop well-written, clear and compelling copy quickly; ability to work under tight deadlines.
Demonstrated aptitude for understanding complex issues and ability to translate and simplify them for key audiences.
Excellent oral communications skills.
Ability to be flexible with priorities and handle multiple, deadline-oriented projects simultaneously.
Company Description:
AmeriHealth Caritas is the nation's leader in health care solutions for the underserved and chronically ill, impacting the lives of nearly 5-million individuals nationwide. With more than 30 years of experience managing care for individuals and families in publicly-funded programs, we've become known for developing innovative solutions that help maximize health outcomes while reducing costs. Our mission is to help people get care, stay well and build healthy communities. Our goal is to provide responsible managed care solutions, including Medicaid, Medicare, and CHIP--plus pharmacy benefit management, behavioral health and administrative services.
With the backing of two of the largest and most well-respected Blues insurers, Independence Blue Cross and Blue Cross Blue Shield of Michigan, we have the resources and experience necessary to tackle even the biggest health care challenges. Our strength lies in our collaborative approach: we work closely with our partners and health care systems to build accessible, flexible health care solutions that offer lasting results for members across the nation. Through outreach and grassroots advocacy, we develop a firm understanding of the unique health care needs of each community we serve, allowing us to customize our programs to best improve the health of those who call the community home. Estimated Salary: $20 to $28 per hour based on qualifications.
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